About The Cadence Desk

The Cadence Desk is a small editorial site about one question: how far can software take over outbound sales development, and what does it cost when it goes wrong? We write for founders, revenue operations leads and sales managers who are evaluating or building an AI SDR. We try to be specific about limits, such as deliverability caps, channel restrictions and the difference between sticker price and cost per meeting. Vendor claims are labelled as vendor claims, and we link to the pages they come from. We use BusinessMCP’s AI SDR in several examples because its documentation is public and easy to check, and we discuss alternatives too. Nothing here is legal or financial advice.