AI SDR Pricing: Plans, Contracts and Real Cost per Meeting

AI SDR pricing ranges from about $199 a month on month-to-month plans to several thousand dollars a month on annual contracts. The sticker price is only part of the cost: add setup time, a sending domain, data and review hours, then divide by booked meetings to get the number that matters.

Published prices side by side

The figures below come from vendor-published prices as summarised in BusinessMCP’s Artisan comparison, which states they were verified on 15 August 2026. BusinessMCP is a competitor to the others listed, so verify each price on the vendor’s own site, because plans change.

Product	Published price	Billing
BusinessMCP AI SDR (Scale)	$199/month, 300 prospects/month included	Month-to-month
AiSDR	Tiers from $250/month	As published by vendor
Artisan (Ava) self-serve	$600/month, 30k data credits	Billed annually ($7,200/year)
Artisan typical deals	About $1,000-$3,000+/month, reportedly higher tiers $5,000+	Quoted, annual
11x	From $3,750/month	Billed annually

BusinessMCP’s own AI SDR page also gives a realistic cost range of $199 to $499 a month and lists a free plan, without describing what the free plan contains. Its pricing page is the place to confirm current terms.

Three pricing structures to recognise

Flat monthly plan with a prospect allowance. You pay a fixed fee and get a number of prospects per month. Easy to budget, but check what happens if you exceed it.

Annual contract. Lower headline monthly price or enterprise features, but you are committed for twelve months before you know whether outbound works for you.

Credits. You buy data or action credits, which can drain faster than expected when enrichment and verification each consume some. Ask what an average meeting costs in credits.

Key takeaway: A monthly plan lets you stop when the numbers disappoint. An annual contract turns a bad experiment into a twelve-month liability. Prefer flexibility until you have your own meeting data.

Costs outside the subscription

Several costs sit beside the plan:

• Sending domain. Best practice, repeated in vendor guides, is to send from a separate domain rather than your main one. That domain costs money and warm-up time.
• Email validation. Some products verify addresses in-house; others expect a separate validator.
• CRM. BusinessMCP includes one. Some alternatives sync to your existing CRM, which you already pay for.
• Human review time. If you approve every send, as BusinessMCP’s page encourages at the start, that is hours each week.
• Setup. Defining your ICP, offer and booking flow takes real thought regardless of the tool.

The do-it-yourself route multiplies these. BusinessMCP’s build guide estimates subscription totals of roughly $250 to $1,400 a month plus the labour of building and maintaining it. See build vs buy.

Working out cost per meeting

Use a simple formula over a full month:

1. Add the subscription, domain, data, validation and tool costs.
2. Add review and management hours multiplied by an hourly value.
3. Divide the total by the number of qualified meetings that actually took place.

An example with invented numbers, only to show the arithmetic: if a plan costs $199, other tools cost $50, and you spend four hours at $50 an hour reviewing drafts, the monthly cost is $449. Three held meetings would mean about $150 each. These figures are illustrative, not typical results.

Then compare that to what a meeting is worth. If one in five meetings becomes a customer worth several thousand dollars, a $150 meeting may be excellent; if your average customer is worth a few hundred, it will not be. The ROI walkthrough covers this in more detail.

What a human SDR costs, for context

BusinessMCP’s guide quotes $60,000 to $90,000 a year fully loaded for a human SDR. That figure is a vendor benchmark, not a market survey, but it shows why even mid-priced software looks cheap by comparison. The honest comparison, though, is cost per meeting rather than salary against subscription, because a person also handles calls and conversations software does not. See AI SDR vs human SDR.

Questions to ask before you sign

• Is billing monthly, and can I cancel at any time?
• What exactly is included in the free or entry plan?
• What happens when I pass the prospect or credit limit?
• Are sending domains, warm-up and validation included?
• Do I keep my contacts and data if I leave?
• Is the price shown the price after discounts that expire?

Reading comparison pages critically

Most price tables, including the sources here, are written by a vendor with something to sell. Look for the verification date, check whether the comparison names features the competitor lacks and whether it admits its own gaps. BusinessMCP’s page does list its limits, including no AI calling and a smaller integration marketplace, which is a good sign, but a good sign is not independent verification. Cross-check with each vendor’s pricing page and with a short trial before relying on any table.

For the next step, see the best AI SDR tools shortlist.

Negotiating and testing before you commit

Even published prices are often negotiable at the enterprise end, and almost never at the self-serve end. If you are looking at an annual plan, ask for a paid pilot of one to three months on a defined segment, with a clear success metric such as qualified meetings held, and an agreement that the pilot fee credits toward the annual price if you continue. Vendors with confidence in their product often agree, and the answer tells you something either way.

For monthly plans, the right test is shorter and simpler. Start on the lowest plan that covers your first batch, run a segment you understand, approve every message and measure for four to six weeks. Resist upgrading in the first month because a dashboard looks busy. Upgrade when you have data showing the next tier would pay for itself in meetings.

Keep a simple cost log from day one: subscription, domain and mailbox fees, tool add-ons, and hours spent reviewing. Without it you cannot calculate cost per meeting honestly, and you will tend to forget the time you spend, which is usually the largest cost. A spreadsheet with six columns is enough, and the ROI method shows how to use it.